LEADERSHIP. STRATEGY. COMMUNICATIONS.
reAgency is a senior advisory firm for leaders facing moments of change, scrutiny, or complexity. We help you clarify the decision, align your team and move from strategy to action.
For CEOs, executive teams and boards.
Business decisions. People at the centre.
When we can help
Before you announce a change, enter a new phase or respond to scrutiny, get clear on what it means for people and how to move forward.
Why reAgency
Strategic.
Human.
Outcome-oriented.
We begin with your business decision: what it needs to achieve, who it affects and what could get in the way.
01
Get senior perspective on decisions that affect your organization.
02
Connect your leadership decisions, communications and stakeholder needs.
03
Define what the decision needs to achieve before deciding how to communicate it.
How we help
Find support for leadership decisions, organizational change, stakeholder confidence and the communications needed to move forward.
01 / Leadership & Strategy
Before you communicate a decision, get clear on the intent, the implications for people and what your leadership team needs to agree on.
02 / Narrative & Positioning
We help you explain your direction clearly, with a shared story and messages that address the questions people are asking.
03 / Change & Transformation
We help you explain the change, prepare leaders for difficult questions and give people clear guidance on what to do next.
04 / Reputation & Stakeholder Risk
We help you consider how people may respond, prepare for difficult questions and explain your decision with clarity and care.
05 / Executive Communications
We help you find the words and approach that fit your voice, your decision and the people who need to hear it.
06 / Strategic Communications Delivery
We help you turn the agreed direction into a practical communications plan, with clear messages, responsibilities and next steps.
Our approach
We work transparently and collaboratively so alignment is built as the work is built.
01
What are we trying to do and why?
02
Are leaders aligned on the decision, rationale, and implications?
03
Who must move, and what do they need?
04
How do we communicate so the intent is understood and trusted?
Meet your advisors
Founder & President
Angela advises CEOs, executive teams and boards through periods of change, growth and complexity. As the former leader of one of Canada's leading communications agencies, she helps leaders create clarity around where they're headed, why it matters, and what needs to align to move from strategy to action.
Meet Angela
Principal
Vanessa brings cross-sector experience from senior in-house and agency roles to complex, high-stakes situations. She helps leaders anticipate how change will impact people, reputation, and stakeholder confidence, and communicate in ways that create clarity, alignment, and trust.
Meet VanessaWhen to call us
Start with the decision you are facing. You do not need a detailed brief to begin a conversation.
Let’s talk